How many of us out there are afraid to be compared to established brands? I know that sometimes thoughts come across my mind about how I’m going to compare to well known speakers that I’m sharing the stage with. This is natural. There will always be someone who has done it for longer than you have or who has a larger following. However, this is the last thing that you have to worry about. All you need to do is focus on what makes you, YOU!
This is what Collin Farrell eventually did. He’s starring in the second season of the HBO hit series “True Detective” that use to star Matthew McConaughey and Woody Harrelson. When he was first asked to read the script, his instinct was hesitation and risk.
“Still, I read the script and love it,” Farrell says. “I couldn’t pass on it out of a fear of comparison.” – Associated Press
It’s almost second nature to compare yourself to others and see how you match up. To overcome this fear, you have to be grounded and certain of who you are with a deep knowing that no one can compare to you. There’s only one you. This goes for your brand as well. There is no other brand identical to yours.
When you sponsor an event and you see 5 other coaches or speakers having a similar business to yours, don’t see them as competitors, see them as colleagues and an opportunity to learn best practices.
After all, there’s plenty of customers for everyone. Don’t fall into the mindset of scarcity.