This will help you understand the relationship between all of your programs and the customer journey each new client can take with you.
Understanding everything about your perfect customer is crucial for your marketing channels. A well defined Customer Avatar will keep focused in getting your ideal clients.
Creating a detailed structure for everyone of your programs will help you understand the big picture of selling, marketing and delivering them while maximizing your profits.
A captivating description of your programs will entice your future customer to read more. It should be clear and to the point.
Put the results clearly into your future customers mind by listing all of the features and benefits of your programs.
WHO IT'S FOR
Don't leave your prospects guessing if your programs are for them. Write some bullet points of who your program is for in order to eliminate any doubt that it's for them.
Ultimately your pricing will depend on the perceived value you're giving in your programs. It will depend on whether it's an online program, group training or one-on-one.
Have a lot of fun and be creative with the bonuses that you offer to increase the perceived value of your programs. Your future customers love bonuses so make them count.
What kind of experience do you want your customers to have when engaging with your programs? Do you thrive in one-on-one environments or do you prefer an online experience?
Here's where it all comes together. Presenting your offer to your prospects is where the sale happens. You must have a well structured offer that will convert.
One of the great ways to show quick social proof is through testimonials. Get them for each one of your programs and some that talk about your leadership.
More powerful than testimonials are case studies that showcase the before and after of your clients journey.